Communication media
Journalism in all types of channel: television, press, radio and digital media.
Official title
Pre-enrollment open
Blanquerna-URL - Plaça Joan Coromines. 08001 Barcelona
School of Communication and International Relations
Studying the Double Degree in Advertising, Public Relations and Marketing and Journalism and Corporate Communication at the Blanquerna School of Communication and International Relations in Barcelona is a great opportunity for students who wish to attain a hybrid profile in the disciplines most closely linked to marketing strategy and business/institutional communication, where there are emerging, multidisciplinary sectors that are constantly changing as a result of technological innovation and new forms of social and business communication.
The extensive experience of the School's teaching staff and their permanent contact with professional activity allows us to constantly adapt the content of the course to changes in the digital and mobile ecosystem.
Journalism in all types of channel: television, press, radio and digital media.
Creation of content and communication strategies for companies and institutions.
To give our brand a differentiated personality to stand out from the competition.
To give persuasive information about the brand.
To improve the brand's reputation among its audiences.
A guaranteed future career.
Journalism and Corporate Communication
The course provides students with the skills and knowledge to successfully join the professional communication sector, either in the media or in companies, government bodies and other organizations, where corporate communication plays an increasingly important role.
Advertising, Public Relations and Marketing
The subjects of the Bachelor's Degree in Advertising, Public Relations and Marketing provide students with skills and knowledge in all three disciplines. They thus develop a versatile profile that allows them to have successful careers in the professional sector.
The student will learn about the specialized areas of each of the degrees:
The Blanquerna methodology is based on seminars, a core element in achieving personalized and qualitative learning and holistic training that includes not only academic and professional competencies but also personal and human skills.
With a focus on subjects with a theoretical component, master classes are taught by professionals and experts in a particular field, who offer guidance and support to their tutees in their particular disciplines, and build an ongoing academic and personal development relationship.
Seminar tutors work 6 hours a week with a maximum of 12 students. This establishes a relationship of trust between tutor and tutee and allows the monitoring of each tutees' progress. These sessions also help students to see the connections between what they are studying and their future professional careers.
We have agreements with leading multinational companies in the country, as well as private companies, and internal and external communication, business, marketing and public relations departments. The School has an agreement with more than 1,200 companies.
Studying abroad is a life-changing experience. We offer you the opportunity to take part in various exchange programs and internships abroad, as well as to participate in a variety of international cooperation programs.
Study for two majors simultaneously, consecutively or following a track tailored to you
News
June 28, 2022
June 29, 2021
May 28, 2021
September 18, 2020
Blanquerna is a university with an international vision. Every year, we welcome students from all over the world wishing to study a full bachelor degree at our center. You could be among them.
Subject | Credits | Academic type | |
First semester | |||
General Sociology | 3 | Core curriculum | |
History of Contemporary Thought | 6 | Core curriculum | |
Theory of Communication and Information | 6 | Core curriculum | |
Language I. Catalan Language | 3 | Core curriculum | |
Language II. Spanish Language | 3 | Core curriculum | |
Seminar I. Introduction to Communication | 8 | Core curriculum | |
English 1 | 3 | Compulsory | |
Second semester | |||
Language and Techniques in Image and Sound | 3 | Compulsory | |
Information Management | 4 | Compulsory | |
Sociology of Communication | 3 | Core curriculum | |
Aesthetics | 4 | Compulsory | |
Language III. Text Types | 3 | Core curriculum | |
Seminar 2. Narration | 8 | Core curriculum | |
English 2 | 3 | Compulsory |
Subject | Credits | Academic type | |
Third semester | |||
Introduction to Advertising, PR and Marketing | 6 | Core curriculum | |
Introduction to Journalism and Corporate Communication | 6 | Core curriculum | |
Introduction to Audiovisual Communication | 6 | Core curriculum | |
Seminar III. Professional Communication | 8 | Compulsory | |
Contemporary Political and Social History | 3 | Compulsory | |
English 3 | 3 | Compulsory | |
Fourth semester | |||
Seminar IV. Integral Management of Communication | 8 | Compulsory | |
Theory and History of Journalism | 3 | Compulsory | |
Basic Principles in Design | 4 | Compulsory | |
Audiences and Markets | 3 | Compulsory | |
Fundamentals in Marketing | 3 | Compulsory | |
Seminar IV. Introduction to Advertising, PR and Marketing | 8 | Compulsory | |
New Media | 3 | Compulsory | |
Introduction to Economy | 4 | Compulsory | |
English 4 | 3 | Compulsory |
Subject | Credits | Academic type | |
Fifth semester | |||
Business and Structure of Communication | 4 | Compulsory | |
Corporate Identity and Culture | 3 | Compulsory | |
Writing Genres and Formats | 3 | Compulsory | |
Radio Genres and Formats | 3 | Compulsory | |
Audiovisual Genres and Formats | 3 | Compulsory | |
Seminar V. Skills and Competences for Production I | 8 | Compulsory | |
English V | 3 | Compulsory | |
Communication Law | 4 | Compulsory | |
Sixth semester | |||
Digital Content Management | 3 | Optional | |
Development of Projects | 3 | Compulsory | |
External Internships | 12 | Practicum | |
Seminar VI. Skills and Competences for Production II | 8 | Compulsory | |
Development of Projects | 4 | Compulsory | |
Strategic and Operational Marketing | 3 | Compulsory |
Subject | Credits | Academic type | |
Seventh semester | |||
Seminar VII. Specialized Information | 8 | Compulsory | |
Final Degree Project I | 6 | Final degree project | |
English VI | 3 | Compulsory | |
Seminar V: Strategies in Communication I | 8 | Compulsory | |
Strategic Planning in Advertising and PR: the Planner | 3 | Compulsory | |
Conceptualisation in Advertising and Public Relations | 3 | Compulsory | |
Techniques in Media Planning | 3 | Compulsory | |
Eighth semester | |||
Advanced Design | 4 | Compulsory | |
Reputation, Crisis Communication and CSR | 4 | Compulsory | |
Final Degree Project II | 6 | Final degree project | |
Seminar VIII. Public Relations and Press Office II | 8 | Compulsory | |
External Internships | 12 | Practicum | |
Seminar VI: Strategies in Communication II | 8 | Compulsory |
Subject | Credits | Academic type | |
Nineth semester | |||
Ethics of Communication I | 3 | Core curriculum | |
Theory and Techniques in Public Relations | 3 | Compulsory | |
Digital Marketing | 3 | Optional | |
Company Management in Advertising and PR. Business Management | 4 | Compulsory | |
Seminar VII: Agency-Advertiser Role I | 8 | Compulsory | |
Final Degree Project I | 6 | Final degree project | |
Free Elective I | |||
Off-campus Internship | 6 | Optional | |
Psychology of Communication | 3 | Optional | |
International Relations | 3 | Optional | |
Religious Journalism | 3 | Optional | |
Tenth semester | |||
Seminar VIII: Agency-Advertiser Role II | 8 | Compulsory | |
Final Degree Project II | 6 | Final degree project | |
Ethics of Communication II | 3 | Core curriculum | |
Strategies in Public Relations | 3 | Optional | |
International Marketing | 4 | Compulsory | |
Strategy and Planning in Media | 3 | Compulsory | |
Free Elective II | |||
History of Literature | 3 | Optional | |
Communication, Culture and Spirituality | 3 | Optional | |
Cross-Cultural Communication | 3 | Optional | |
You have to choose 6 credits among the Free Electives (I,II) |
Course fees are paid in installments without any interest. At the time of enrollment, 50% of the total cost of the credits for which the student is enrolled must be paid*; the remaining 50% is split into nine monthly installments (from October to June) payable by direct debit.
The tuition fee / credit of degrees is regularized each academic year for all courses.
The Double Degree in Advertising, Public Relations and Marketing and Journalism and Corporate Communication has a broad career path, with a highly diverse range of career opportunities in the field of communication.
They are the journalists in charge of the teams of newspapers, television channels and audio-visual production companies, radio stations and various programs.
The media can be divided into subject areas such as international, politics, economics, technology, culture and sports, among others, led by journalists.
Reporting previously obtained and verified information is essential to journalism.
Writing opinion pieces is part of the journalist's work.
The audio world, both radio and digital, with podcasts, is experiencing a peak.
Preparing subjects and contact with interviewees are tasks carried out by media producers.
Journalists who work in front of the camera, hosting television programs, are presenters.
A TV reporter is a professional journalist.
The media increasingly demand more and more professionals with digital talent to develop content for platforms and social networks. They are also in great demand for corporate communication.
Ensuring news coverage from different parts of the world is absolutely necessary.
Photojournalists play an essential role by showing reality in images.
The growing sensitivity to equality between people has brought about the creation of the figure of gender editor.
Journalists also work in verification teams to combat disinformation.
Journalist in charge of media relations.
A professional who sets the institution's communication strategy.
Communication agencies hire journalists to manage the communication of the companies and institutions they work for.
A professional specialized in speaking to the organization's target audiences.
The dream of some graduates is to give vent to their creativity and win awards as a copywriter, art director or planner in an agency.
Manage large advertising campaigns by renowned brands, acting as an executive for leading companies in the sector.
The digital and social media world opens up endless professional opportunities that are increasingly interesting and specialized.
Product definition, communication and sales in a company's marketing department.
Product and corporate branding in a company's marketing department.
Creation of content by the brand, outside the usual advertising formats.
Montserrat Arbós Figueras
Josep Maria Picola Meix
Víctor Curto Gordo
Pere Franch Puig
Aleksandra Krtolica Lukic
Valentina Laferrara
Eduard Vidal Portés
Cristian Marc Alegre Antón
Ester Almenar Taya
Lluís Anyó Sayol
Sue Aran Ramspott
Sonia Ballano Macías
Hugo Jordi Ballón Marco-Bach
Maria Sandra Balsells Cubells
Serena Rachel Barkham
Jaume Benet Busquets
Ignasi Boada Sanmartín
Joan Bosch Garcia
Jordi Botey López
Carlos Bría Lahoz
Josep Maria Brugues del Moral
Jordi Busquet Duran
Maria Elisabet Cabeza Gutes
Enric Calpena Ollé
Quim Calvo Vergés
Judith Calzada Duaigües
Francesc Canosa Farran
Juan Pablo Capilla Garcia
Josep Maria Carbonell Abelló
Joan Joaquim Carreras Goicoechea
Xavier Casals Meseguer
Jordi Collell López
Marc Compte Pujol
Juan Cuenca Fontbona
Joaquim Cuixart Valero
Andrea Daza Tapia
Fernando de Felipe Allué
Sònia de Jaime Rodríguez
Rafael De Ribot Torrella
Xavier Duran Muñoz
Núria Escalona Nicolas
Daniel Esparza Olivero
Clàudia Esteruelas Sardó
Glynn James Euston
Mayka Fernández López
Joan Francesc Fondevila Gascón
Ramon Maria Fondevila Guinart
Miguel Franquet Dos Santos Silva
Salvador Garcia Arnillas
Uri Garcia Medalla
Jordi Garcia Soler
Iván Gómez García
Francesc Grané Terradas
Marta Grau Rafel
Jonathan Green
Mónica Günther Bel
Diane Hoyle
Oriol Izquierdo Llopis
Juan Ramón La Parra Martínez
Montserrat Llussà Masdéu
Maria Teresa Luis Compte
Juan Ignacio Marcet Gisbert
Marta Marín Anglada
Oriol Massegú Blanch
Judit Mata Monforte
Oscar Mateos Martin
Alfonso Medina Cambrón
Josep Lluís Micó Sanz
Ramon Millà Bruch
Esteve Miralles Torner
Carlos Monte Salvador
David Morales Amorós
Gemma Morató Sendra
Bartolomé José Moya Olives
Jacint Niqui Espinosa
Anna Maria Nogué Regàs
Tracey Owen
Lluís Pastor Pérez
Susana Pérez Soler
Jaume Peris Llimona
Ronald Wayne Pfeil Stackpoole
Marta Piñol Querol
Patricia Plaja Pérez
Marcos Polo López
James William Pownall Graumann
Cristina Puig Vilardell
Jaume Radigales Babí
Alba Ramírez Pagès
Carles Riera Fonts
Josep Maria Rocamora Barcon
Marc Roig Badia
Josep A. Rom Rodríguez
Marc Rosado Salvador
Alba Sabaté Gauxachs
Joan Sabaté Salazar
Ferran Sáez Mateu
Sílvia Sáez Sánchez
Josep Sala Colom
Aníbal Salazar Anglada
Jordi Sànchez Torrents
Josep Vicent Sanchis Llàcer
Eva Santana López
David Serrano Blanquer
Marçal Sintes Olivella
Antonio Solanilla Ruiz
Edith Elizabeth Stone Oliver
David Tetilla Llaó
Joan Tharrats Pascual
Francesc Torralba Roselló
Xavier Vega Esquerra
Francesc Jesús Viadel Girbés
Josep Maria Vila Rovira
Sandra Vilajoana Alejandre
Francesc Vilallonga Montaña
Elisa Vivas Soto
Richard Michael Wakefield
Jennifer Weiss
Ursula Frances Wolf
Enric Xicoy Comas
Elena Yeste Piquer
Klaus Zilles
The admissions process for the 2025-2026 academic year begins on November 4, 2024. After closing, pre-enrollment will remain open in those bachelor's degrees that have places available.
There are a number of different pathways for students to access a bachelor's degree at the School:
The admission process for bachelor's degree studies at the School is carried out in 4 stages:
Pre-enrollment entitles you to take part in the admission process and can be done virtually or in person.
Online pre-enrollment can be accessed from the pre-enrollment button on each bachelor's degree web page, or directly from here. You need to:
Note: For courses with more than one timetable option, admission is granted by order of conditional enrollment and persons completing enrollment in July, if a timetable choice is still available, must bear in mind that enrollment will be carried out by order of pre-enrollment.
In-person pre-enrollment can be done on-site at the School, by visiting the Student Information and Orientation Service (SIOE) and submitting the following:
The Blanquerna School of Communication has its own admission tests suitable for the degrees offered and these are held once pre-enrollment is completed. Applicants who pass the admission tests will be able to access enrollment, which remains conditional upon passing the University Entrance Exams (PAU) or completing their higher education training course. The test will be in-person. It will only be taken online if the prospective student resides abroad or in another autonomous community of Spain.
The planned schedule of admission tests is:
After this date, in the event that there are places available in any bachelor's degree course, new admission tests will be scheduled. The date of this test is assigned upon pre-enrollment and is recorded on the corresponding pre-enrollment receipt, which students can always consult in their document repository. Students who reside outside Catalonia and Andorra and have proven difficulties in taking the test in person on the assigned day may change the date or request to do so online.
The admission test for bachelor's degrees in Communication comprises:
The admission test for the bachelor's degree in International Relations, the bachelor's degree in Global Communication Management and the double bachelor's degree in Journalism and International Relations comprises:
All this joint information determines whether or not the candidate is admitted to the degree. The student must demonstrate an overall English level of B2 in order to be admitted to the degree in International Relations (or the double degree in Journalism) and the degree in Global Communication Management.
For bachelor's degrees in Communication, it comprises:
At the start of the academic year, admitted students will have to take an English level test for the degrees in Communication, which will be in-person and will serve to assign the group of the compulsory subject.
For the bachelor's degree in International Relations, the bachelor's degree in Global Communication Management and the double bachelor's degree in Journalism and International Relations, the test comprises:
The interview comprises three sections:
All this information determines whether or not the candidate is admitted to the degree. The student must demonstrate an overall English level of B2 in order to be admitted to the degree in International Relations (or the double degree in Journalism). Subsequently, students admitted through the online test who enroll in the degree will be invited to Barcelona to complete the written part of the entrance test and to finish assigning them the corresponding level of English for the first semester. The grades for the compulsory English subjects from which a student is exempt are also derived from the entrance test. Together with the written part of the English test, they also take the current affairs test to assess their knowledge of internationally important events.
A few days after taking the admission test, students will be informed, via email, of the admission resolution (suitable or not suitable). In the case of being deemed suitable for admission, in the same email students will be invited to enroll during the next enrollment call according to the places available, and instructions on when and how to enroll will be provided.
The criterion used to call admitted students for enrollment in the two enrollment periods (conditional and final) is by order of pre-enrollment. It is important to bear in mind one timetable option may fill up during the (conditional) enrollment period. Admission will be confirmed as final if the student delivers the necessary documentation with their university admission test, entrance exam or CFGS, and completes final enrollment.
Persons admitted for enrollment can choose between two options, depending on whether or not they already have an admission pathway:
Note: The criterion used to call admitted students for enrollment in the two enrollment periods (conditional and final) is by order of pre-enrollment. It is important to bear in mind one timetable option may fill up during the (conditional) enrollment period. Admission will be confirmed as final if the student delivers the necessary documentation with their university admission test, entrance exam or CFGS, and completes final enrollment in July.
Note: The required documentation must be uploaded through the document repository.
Studies can be paid upfront and/or in interest-free installments. If payment by installment is selected, upon enrollment the student will have two business days to pay 50% of the total cost of the enrolled credits, using their chosen form of payment; this payment will not be taken by direct debit. The remaining 50% is split into nine monthly installments, from October to June, payable by direct debit using the bank account number provided upon enrollment. Prices are updated each academic year.
Here you can find the general enrollment conditions for studies at the FCRI.
Once payment is made, the corresponding receipt of enrollment can be viewed in the student's document repository and via the student's portal.
For the foreign student admission process, the following considerations and requirements must be taken into account in accordance with the prevailing regulations.
Students must apply to the Universidad Nacional de Educación a Distancia (UNED) to obtain the credential certifying that they meet the requirements to access university studies within the state education system (UNED Credential). They do not have to sit the University Entrance Exams; however, without the credential they will not be able to enroll in our bachelor's degrees.
The education systems that can be accessed through this pathway are: Germany, Andorra, Austria, European Schools (European Baccalaureate), International Baccalaureate, Belgium, Bulgaria, Croatia, Denmark, Slovakia, Slovenia, Estonia, Finland, France, Greece, Hungary, Ireland, Iceland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Norway, the Netherlands, Poland, Portugal, the United Kingdom, the Czech Republic, Romania, Sweden, Switzerland, China and Cyprus.
Can access our bachelor's degrees by presenting the convalidation of their Baccalaureate qualification by the Ministry of Education of the Spanish State or the duly authorized Autonomous Communities, as is the case of the Generalitat de Catalunya. Proof of application for convalidation will be sufficient for students to enroll and begin taking a bachelor's degree course, however full enrollment is conditional on convalidation being confirmed. Bear in mind that convalidating studies can take more than three months to complete, so this process should be done in parallel with the admissions process to our bachelor's degrees. If the convalidation resolution is not obtained in the terms requested by the interested party, the results of any exams taken, or the enrollment made as a result thereof, are rendered null and void. For any doubts or queries about the pre-enrollment or enrollment process, please contact the admissions department/academic secretary: [email protected]
For any doubts or queries about the pre-enrollment or enrollment process, please contact the School's Student Information and Orientation Service: [email protected].
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