Alba Ramírez Pagès
Academic training
2013 | Northeastern University Boston | Masters of Science in International Business
Professional profile
Professional background
2018 - Present | Caixabank | Digital Sales Product Owner | Responsible of CaixaBank Loans across digital channels (App, Website, ATM) using the agile methodology.
2017 - 2018 | Bicentury | Product Manager | Leader of the brand’s digitalization strategy. Start from the beginning a digital plan that fits the brand’s needs and resources. Created adhoc content for digital that lead to a x3 times better performance than not-adhoc content campaigns online.
2014 - 2017 | BIMBO ESPANYA | PRODUCT MANAGEMENT | MARKETING ESTRATÉGIC
2013 - 2014 | Dunkin Donuts | Brand Management | Multicultural Marketing
Recent teaching
Bachelor degrees and double majors
Digital Content Management Degree in Advertising, Public Relations and Marketing / Degree in Audiovisual Communication
Seminar I. Introduction to Communication Degree in Advertising, Public Relations and Marketing / Degree in Journalism and Corporate Communication
Seminar IV. Introduction to Advertising, PR and Marketing Degree in Advertising, Public Relations and Marketing
Seminar V: Strategies in Communication I Degree in Advertising, Public Relations and Marketing
Content Architecture Digital Media Degree
Fundamentals in Marketing Study Plan FCRI / Degree in Advertising, Public Relations and Marketing / Degree in Journalism and Corporate Communication / Degree in Audiovisual Communication
Digital Storytelling Study Plan FCRI / Digital Media Degree / Degree in Global Communication Management
Digital Marketing Study Plan FCRI / Degree in Global Communication Management
Doctoral and Master's degrees
Creativity and languages Official Master in Advertising Strategy and Creativity
Research groups
Recognised/Established Researcher | Research Group on Strategy and Creativity in Advertising and Public Relations Institut de Recerca en Comunicació i Relacions Internacionals
