Browser

  • Studies ( 0 )
  • News ( 0 )
  • Teachers ( 0 )
  • Rest of the web ( 0 )

Double Degree in Audio-visual Communication and Advertising, Public Relations and Marketing

Official title

Pre-enrollment open

alumnes a l'edifici de la FCRI
  • Modality
    In-person
  • Languages
    Catalan, Spanish, English
  • Duration
    5 years
  • Date
    September 2024
  • Location

    Blanquerna-URL - Plaça Joan Coromines. 08001 Barcelona

  • Faculty

    School of Communication and International Relations

Who is it for?

Those who have a passion for persuasive communication, brand and company communication, and marketing, with special emphasis on audio-visual and technological aspects.

Audio-visual communication has strong social and business roots and is playing an increasingly significant role in our society. This double degree offers numerous professional and creative opportunities in an expanding sector with a great future.

Great scope for professional growth

The School has been training professionals in persuasive communication for upwards of twenty years, with a preparation geared towards the profiles most in demand in the sector. The triple training in advertising, public relations and marketing that our students receive is in sync with other prestigious universities in Europe and the United States. The complementary nature of the course in audio-visual communication enables us to offer distinctive top-level training.

The main areas studied are:

Marketing

To give our brand a differentiated personality to stand out from the competition.

Advertising

To give persuasive information about the brand.

Public relations

To improve the brand's reputation among its audiences.

Execution

To create all kinds of audio-visual products. You will learn how to implement an idea to make it succeed, starting with planning and going on to filming and post-production.

Production

To prepare everything involved in creating the audio-visual product to make it a success. Learn how and where to look for funding, hire technical and artistic staff, to organize a shoot, and distribute and publicize your audio-visual product nationally and internationally.

Screenplay

How to create dialogues, scenes, and sequences in the audio-visual product. To master production mechanisms with the tools you need to transform your ideas into a full script.

If you choose the Double Degree in Advertising, Public Relations and Marketing and Audio-visual Communication, you are choosing...

A guaranteed future career.

  • The fusion of two growing and interrelated worlds, where technology, innovation and creativity go hand in hand. With a high demand for various professional profiles.
  • Professors working in the sector: renowned professionals.
  • An extensive network of companies for internships.
  • Scholarship Program.
  • International outreach: agreements with universities and companies.
  • Innovative, constantly renewed technical equipment for student use.
  • Rigorous, high-quality humanistic tuition (two years in common with the bachelor degrees in communication).
  • Seminars: small groups, close contact and student tutoring program.
  • High employment rate
  • Alumni: Network of former students for professional contacts around the world. Professional chapters for network communication.
Doble grado en Comunicación Audiovisual y Publicidad, Relaciones Públicas y Marketing

Specializations

Advertising, Public Relations and Marketing

The subjects of the Bachelor Degree in Advertising, Public Relations and Marketing provide students with skills and knowledge in all three disciplines. They thus provide a versatile profile that allows students to develop successful careers in the professional sector.

Audio-visual communication

In a rapidly changing professional field where knowledge is constantly developing, the bachelor degree in Audio-visual Communication teaches you to respond to the demands of the sector.

The student will learn about the specialized areas of each of the degrees:

Audio-visual creativity

Advertising strategy and management

Public relations strategy and management

Audio-visual marketing

Audio-visual journalism

Audio-visual technology

A unique methodology based on personalized learning

The Blanquerna methodology is based on seminars, a core element in achieving personalized and qualitative learning and holistic training that includes not only academic and professional competencies but also personal and human skills.

Master classes

With a focus on subjects with a theoretical component, master classes are taught by professionals and experts in a particular field, who offer guidance and support to their tutees in their particular disciplines, and build an ongoing academic and personal development relationship.

Seminars

Seminar tutors work 6 hours a week with a maximum of 12 students. This establishes a relationship of trust between tutor and tutee and allows the monitoring of each tutees' progress. These sessions also help students to see the connections between what they are studying and their future professional careers.

Internships

We have agreements with leading multinational companies in the country, as well as private companies, and internal and external communication, business, marketing and public relations departments. The School has an agreement with more than 1,200 companies.

Studies abroad

Studying abroad is a life-changing experience. We offer you the opportunity to take part in various exchange programs and internships abroad, as well as to participate in a variety of international cooperation programs.

FPCEE Entrada

Study for a double major

Study for two majors simultaneously, consecutively or following a track tailored to you

News

estudiants internacionals

Students from abroad

Blanquerna is a university with an international vision. Every year, we welcome students from all over the world wishing to study a full bachelor degree at our center. You could be among them.

Academic information

Facultat de Comunicació i Relacions Internacionals

Curriculum

The curriculum for the Double Degree in Audio-visual Communications and Advertising, Public Relations and Marketing includes basic, compulsory and elective courses, internships, and a thesis, taught over 10 semesters (5 years) from September to May. Within this curriculum, you will be able to choose different specialization tracks according to the type of professional profile you want to develop. You can see it in detail below:

SubjectCreditsAcademic type
First semester
Theory of Communication and Information 6Core curriculum
General Sociology 3Core curriculum
History of Contemporary Thought 6Core curriculum
Language I. Catalan Language 3Core curriculum
Language II. Spanish Language 3Core curriculum
Seminar I. Introduction to Communication 8Core curriculum
English 1 3Compulsory
Second semester
Language and Techniques in Image and Sound 3Compulsory
Information Management 4Compulsory
Sociology of Communication 3Core curriculum
Aesthetics 4Compulsory
Language III. Text Types 3Core curriculum
Seminar 2. Narration 8Core curriculum
English 2 3Compulsory

We make it easy, so you can choose whatever you want to study

Course fees are paid in installments without any interest. At the time of enrollment, 50% of the total cost of the credits for which the student is enrolled must be paid*; the remaining 50% is split into nine monthly installments (from October to June) payable by direct debit.

The tuition fee / credit of degrees is regularized each academic year for all courses.

Preu per crèdit primer curs
178,47 €
Preu total 1r curs 2025-26
10.708,20 €

Audio-visual communication and advertising, the most creative communication

The double degree has a broad career path, with a very diverse range of job opportunities.

Audio-visual communication

directora de cinema fcri

Film direction

To develop the creative and technical processes used to construct audio-visual fictional and documentary narrative with a distinctive approach.

guió de cinema fcri

Screenplay

To apply narrative and aesthetic construction tools to create projects, the first step in the conception of all audio-visual formats, both fiction and non-fiction.

set exterior producció cinema fcri

Production

To undertake and coordinate audio-visual projects in different formats, managing talent, funding, and equipment in order to execute them according to the profile and demands of the audio-visual sector.

fcri stock

Art direction

To develop the creative and technical processes used in scenography and create the visual identity of audio-visual content.

storyboard fcri

Directing photography

To develop creative and technical processes (camera work and lighting) for the images used in audio-visuals.

disseny de so cine fcri

Sound design

To develop creative and technical processes for sound recording and post-production.

Sales de postproducció de vídeo

Staging

To develop the creative and technical processes used to introduce structure and rhythm in fiction and non-fiction.

FCRI MU Ficcio

TV fiction showrunner

To develop creative and technical processes to construct audio-visual narrative in TV fiction.

Control Plató FCRI

TV production

To develop creative and technical processes to construct audio-visual narrative in TV entertainment.

fcri stock

Producing TV commercials

To develop creative and technical processes for directing audio-visuals linked to the world of advertising.

fcri stock

Music video production

To develop creative and technical processes for directing audio-visuals intended to promote the music sector.

fcri stock

Fashion film production

To develop creative and technical processes for directing audio-visuals linked to the world of fashion.

fcri stock

Hosting and presenting programs

To host and present news and entertainment programs on television.

Advertising, Public Relations and Marketing

Borsa de Treball

Accounts department

Managing relations with advertisers, coordinating the internal tasks of the agency to provide a service to the customer.

FCRI MU DireccioArt

Creative department

Creation of the idea, the concept, and its application from the written (copy) or visual (art) viewpoint.

Oficina de Suport a la Recerca

Branding agencies

Creating, adapting or renewing a brand's personality through its positioning, purpose or values.

fcri stock

Media agencies

Delivering the advertiser's message to various audiences, by purchasing advertising space in conventional or digital media.

primera edició premis blanquerna impulsa

Organization of corporate events

Designing, planning or producing conventions, congresses, festivals or other types of events.

fcri stock

Product manager

Product definition, communication and sales in a company's marketing department.

FCRI M TransformacioDigital

Digital marketing specialists

Applying tools and techniques to the digital environment, especially focusing on new forms of digital communication.

fcri stock

Branded content

Creation of content by the brand, outside the usual advertising formats.

FCRI MU Estrategia

Brand manager

Product and corporate branding in a company's marketing department.

Digilab: Media, Strategy and Regulation

Generating content through social networks

Providing content related to the brand, via videos, texts or posters, depending on the network.

Grup de Recerca en Pedagogia, Societat i Innovació amb el suport de les Tecnologies de la Informació i la Comunicació

Managing a company's corporate communication

Managing the relationship between companies and the media, taking care of the brand's reputation.

FCRI MU ComunicacionPolitica

Media relations

As part of a company's corporate communication.

Members of the Council

Coordination

Faculty

Judith Calzada Duaigües

Judith Calzada Duaigües

Daniel Esparza Olivero

Daniel Esparza Olivero

Admissions calendar

The admissions process for the 2025-2026 academic year begins on November 4, 2024. After closing, pre-enrollment will remain open in those bachelor's degrees that have places available.

Admission pathways to the School's bachelor's degree studies

There are a number of different pathways for students to access a bachelor's degree at the School:

  • Successfully completed High School Diploma and University Entrance Exams. Students can access all the bachelor's degrees at the School from any of the High School Diploma options.

  • ​Foreign baccalaureate degree or high school diploma with the UNED credential. Students from education systems within the European Higher Education Area (EHEA), or those with whom the Spanish State has an agreement, and international baccalaureate degree holders, must apply to the Universidad Nacional de Educación a Distancia (UNED) to obtain the credential certifying that they meet the requirements to access university studies within the state education system. They do not have to sit the University Entrance Exams; however, without the credential they will not be able to enroll in our bachelor's degrees. The education systems that can be accessed through this pathway are: Germany, Andorra, Austria, European Schools (European Baccalaureate), International Baccalaureate, Belgium, Bulgaria, Croatia, Denmark, Slovakia, Slovenia, Estonia, Finland, France, Greece, Hungary, Ireland, Iceland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Norway, the Netherlands, Poland, Portugal, the United Kingdom, the Czech Republic, Romania, Sweden, Switzerland, China and Cyprus.

  • ​Convalidation of foreign Baccalaureate. Students from education systems outside the European Higher Education Area (EHEA) that do not have an agreement with the Spanish State will be able to access our bachelor's degrees by presenting the convalidation of their Baccalaureate degree by the Ministry of Education of the Spanish State or the duly authorized Autonomous Communities, as is the case of the Generalitat de Catalunya. Proof of application for convalidation will be sufficient for students to enroll and begin taking a bachelor's degree course, however full enrollment is conditional on convalidation being confirmed. Bear in mind that convalidating studies can take more than three months to complete, so this process should be done in parallel with the admissions process to our bachelor's degrees. If the convalidation resolution is not obtained in the terms requested by the interested party, the results of any exams taken, or the enrollment made as a result thereof, are rendered null and void.

  • Mature student access for over 25s. All persons who are 25 years of age or older before October 1st of the calendar year in which the admission test is held may apply.

  • Access to the University by experience accreditation. Persons with professional and work experience pertinent to these studies but who do not hold an academic qualification that allows them to apply to the university through other pathways, and who are 40 years of age or older on October 1st of the academic year in which the course commences, can access bachelor's degree studies.

  • Mature student access for over 45s. Persons over 45 years of age who do not hold an academic qualification that allows them to apply to the university through other pathways, and who cannot prove professional or work experience, can access bachelor's degree studies through this pathway.
  • University studies begun but not completed. Students who have begun their university studies and wish to change their degree or their university may access a new degree via this option. At least 30 ECTS credits must be recognized for the new degree to be taken.
  • Completed university studies. If the student has previously completed any university degree, they can access all the degrees offered at the School.

Stages of the admission process

The admission process for bachelor's degree studies at the School is carried out in 4 stages:

  1. Pre-enrollment
  2. Admission test
  3. Admission resolution
  4. Enrollment

Pre-enrollment

Pre-enrollment entitles you to take part in the admission process and can be done virtually or in person.

Online pre-enrollment can be accessed from the pre-enrollment button on each bachelor's degree web page, or directly from here. You need to:

  1. Sign up on the unique registration system and create a username (if not previously obtained) and follow the instructions to completion.
  2. Make a payment of €100 (non-refundable fee for pre-enrollment rights and processing) can be made by credit or debit card, through a secure and confidential BBVA process.
  3. Upload the documentation, through the document repository, before the end date of the pre-enrollment process:
  • ID card (both sides)
  • Certificate of university admission test (PAU, CFGS...) if available at the time of pre-enrollment.

Note: For courses with more than one timetable option, admission is granted by order of conditional enrollment and persons completing enrollment in July, if a timetable choice is still available, must bear in mind that enrollment will be carried out by order of pre-enrollment.

In-person pre-enrollment can be done on-site at the School, by visiting the Student Information and Orientation Service (SIOE) and submitting the following:

  1. Provide the following documentation:
  2. Photocopy of ID card (both sides), passport or NIE residence card.
  3. Photocopy of the certificate of university admission test (PAU, CFGS...) if available at the time of pre-enrollment.
  4. Make a payment of €100 (non-refundable fee for pre-enrollment rights and processing) in cash or by credit/debit card, through a secure and confidential BBVA process.

Admission test

The Blanquerna School of Communication has its own admission tests suitable for the degrees offered and these are held once pre-enrollment is completed. Applicants who pass the admission tests will be able to access enrollment, which remains conditional upon passing the University Entrance Exams (PAU) or completing their higher education training course. The test will be in-person. It will only be taken online if the prospective student resides abroad or in another autonomous community of Spain.

The planned schedule of admission tests is:

  • Admission test Saturday, February 17 at 10.00 am.
  • Admission test Wednesday, April 10 at 5:00 p.m.
  • Admission test Saturday, May 4 at 10.00 am.
  • Admission test Wednesday, May 29 at 5:00 p.m.
  • Admission test Friday, June 28 at 10.00 am.

After this date, in the event that there are places available in any bachelor's degree course, new admission tests will be scheduled. The date of this test is assigned upon pre-enrollment and is recorded on the corresponding pre-enrollment receipt, which students can always consult in their document repository. Students who reside outside Catalonia and Andorra and have proven difficulties in taking the test in person on the assigned day may change the date or request to do so online.

The admission test for bachelor's degrees in Communication comprises:

  • Text comprehension exercise.
  • Writing test. Spelling mistakes and expression will be assessed.
  • English proficiency test (not decisive for access, solely to assign a teaching level once the degree has begun).

The admission test for the bachelor's degree in International Relations, the bachelor's degree in Global Communication Management and the double bachelor's degree in Journalism and International Relations comprises:

  • International current and basic knowledge test.
  • Subject writing in English.
  • Grammar test.
  • An oral interview regarding the candidate's experiences, academic interests and general knowledge.

All this joint information determines whether or not the candidate is admitted to the degree. The student must demonstrate an overall English level of B2 in order to be admitted to the degree in International Relations (or the double degree in Journalism) and the degree in Global Communication Management.

For bachelor's degrees in Communication, it comprises:

  • An interview (which will be recorded with the candidate's explicit consent) and a comprehension and writing exercise.

At the start of the academic year, admitted students will have to take an English level test for the degrees in Communication, which will be in-person and will serve to assign the group of the compulsory subject.

For the bachelor's degree in International Relations, the bachelor's degree in Global Communication Management and the double bachelor's degree in Journalism and International Relations, the test comprises:

  • The candidate is given an interview with a language teacher by video conference. The interview is recorded (with the candidate's explicit consent) to be reviewed later by another member of the department or by the degree coordination team, where applicable.

The interview comprises three sections:

  • In the first section, the candidate has the opportunity to provide information about themselves, such as their academic interests, knowledge of languages, activities and future goals.
  • The second section enables the interviewer to gain an understanding of the candidate's level of English and thus ensure that they have the necessary skills to conduct all the activities and tasks that comprise a university degree that is taught entirely in English.
  • The last section examines the candidate's knowledge of current affairs and internationally important events, and the reasons for studying the degree.

All this information determines whether or not the candidate is admitted to the degree. The student must demonstrate an overall English level of B2 in order to be admitted to the degree in International Relations (or the double degree in Journalism). Subsequently, students admitted through the online test who enroll in the degree will be invited to Barcelona to complete the written part of the entrance test and to finish assigning them the corresponding level of English for the first semester. The grades for the compulsory English subjects from which a student is exempt are also derived from the entrance test. Together with the written part of the English test, they also take the current affairs test to assess their knowledge of internationally important events.

Admission resolution

A few days after taking the admission test, students will be informed, via email, of the admission resolution (suitable or not suitable). In the case of being deemed suitable for admission, in the same email students will be invited to enroll during the next enrollment call according to the places available, and instructions on when and how to enroll will be provided.
The criterion used to call admitted students for enrollment in the two enrollment periods (conditional and final) is by order of pre-enrollment. It is important to bear in mind one timetable option may fill up during the (conditional) enrollment period. Admission will be confirmed as final if the student delivers the necessary documentation with their university admission test, entrance exam or CFGS, and completes final enrollment.

Enrollment

Persons admitted for enrollment can choose between two options, depending on whether or not they already have an admission pathway:

  1. Conditional enrollment
    Possibility to enroll in the degree, before having passed the PAU or the CFGS.
    Enrollment will be conditional on the presentation of the corresponding admission pathway.
    This option secures the place and allows the student to choose their timetable, in the case of courses with morning and afternoon options, while places are available.
    In the event that the student does not secure the admission pathway, the enrollment fee is refunded, and they lose their place and timetable selection. If places remain available, applicants can stay on the waiting list until September and their enrollment fee will be held, but they will no longer have a preferential timetable choice.
    If a student does not obtain the admission pathway, the fee paid will be refunded.
  2. Definitive enrollment
    Enrollment is definitive if the student already meets the requirements for admission.
    Upon enrollment, students may secure the places and timetable options available.

Note: The criterion used to call admitted students for enrollment in the two enrollment periods (conditional and final) is by order of pre-enrollment. It is important to bear in mind one timetable option may fill up during the (conditional) enrollment period. Admission will be confirmed as final if the student delivers the necessary documentation with their university admission test, entrance exam or CFGS, and completes final enrollment in July.
Note: The required documentation must be uploaded through the document repository.

Studies can be paid upfront and/or in interest-free installments. If payment by installment is selected, upon enrollment the student will have two business days to pay 50% of the total cost of the enrolled credits, using their chosen form of payment; this payment will not be taken by direct debit. The remaining 50% is split into nine monthly installments, from October to June, payable by direct debit using the bank account number provided upon enrollment. Prices are updated each academic year.

Here you can find the general enrollment conditions for studies at the FCRI.

Once payment is made, the corresponding receipt of enrollment can be viewed in the student's document repository and via the student's portal.

Foreign students

For the foreign student admission process, the following considerations and requirements must be taken into account in accordance with the prevailing regulations.

Students must apply to the Universidad Nacional de Educación a Distancia (UNED) to obtain the credential certifying that they meet the requirements to access university studies within the state education system (UNED Credential). They do not have to sit the University Entrance Exams; however, without the credential they will not be able to enroll in our bachelor's degrees.
The education systems that can be accessed through this pathway are: Germany, Andorra, Austria, European Schools (European Baccalaureate), International Baccalaureate, Belgium, Bulgaria, Croatia, Denmark, Slovakia, Slovenia, Estonia, Finland, France, Greece, Hungary, Ireland, Iceland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Norway, the Netherlands, Poland, Portugal, the United Kingdom, the Czech Republic, Romania, Sweden, Switzerland, China and Cyprus.

Can access our bachelor's degrees by presenting the convalidation of their Baccalaureate qualification by the Ministry of Education of the Spanish State or the duly authorized Autonomous Communities, as is the case of the Generalitat de Catalunya. Proof of application for convalidation will be sufficient for students to enroll and begin taking a bachelor's degree course, however full enrollment is conditional on convalidation being confirmed. Bear in mind that convalidating studies can take more than three months to complete, so this process should be done in parallel with the admissions process to our bachelor's degrees. If the convalidation resolution is not obtained in the terms requested by the interested party, the results of any exams taken, or the enrollment made as a result thereof, are rendered null and void. For any doubts or queries about the pre-enrollment or enrollment process, please contact the admissions department/academic secretary: [email protected]

Contact us

For any doubts or queries about the pre-enrollment or enrollment process, please contact the School's Student Information and Orientation Service: [email protected].

logo

Excellence is the future