July 3, 2024
The seminar group playing the role of Bimbo looks to the Rosaparks agency for inspiration
October 4, 2023
Students of Seminar VII of the fourth year of the Bachelor's Degree in Advertising, Public Relations and Marketing have met at the headquarters of the ROSAPARKS agency with Gemma Anglada (Purpose Project Manager) and Loreto von Chrismar (Content/Creative Copywriter).
The group of Dr. Judith Mata, who this semester plays the role of the advertiser Bimbo, was able to contrast and assess how to activate the purpose of the brand without falling into social washing, also working on the triple impact from marketing and communication... as well as delving into concepts such as sustainability and the SDGs.
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