Students from the Bachelor’s Degree in Global Communication Management showcased their projects at the ‘GlobCom Project’ Global Challenge in Bangkok

From June 6 to 9, four students – Gala Xirau, Inés Ruiz, Glòria Josa, and Maria Fernanda Montoya– gathered in Bangkok. Each team presented their final project in a competition with only three finalists and one winner. The winning team comprised three students from Blanquerna.

Their task within these nine inter-university teams, which included students from fourteen affiliated universities, was to create a communication strategy for the rebranding of Mattel’s Barbie brand with a focus on female empowerment.