July 3, 2024
"Branded content", where journalism and advertising meet
October 4, 2023
This Friday, October 6, at 3 p.m., in room 305, Jordi Caballé May, author of the book Una paraula val més que mil imatges (A Book is Worth More than a Thousand Pictures). Copywriting to persuade audiences (Editorial UOC), will offer a master class open to everyone on branded content, a content marketing technique that puts the best secrets of journalism and advertising at the service of institutions or brands.
After the talk, Caballé, advertising creative and scriptwriter of entertainment and humor programs, will perform a practical exercise with the students of seminar V of Corporate Communication and Press taught by Professor Andrea Daza.
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