Soft skills are the most important skills in the international communication sector.

During her participation as a guest on the Blanquerna-URL GCM Podcast, she detailed that adaptability, emotional intelligence and openness to diversity are among the most valued characteristics in the sector. The rationale is that in order to work internationally, one must learn to understand people from different cultures and detect their needs. He emphasized that the experience obtained by studying the Global Communication Management degree at Blanquerna-URL is very enriching in this sense, since there are students of different nationalities and backgrounds.

Before leaving, she offered the advice she would now apply if she were to study the Degree again: she would travel and study abroad, start weaving her network and take advantage of the knowledge of the professors she had at that time. In addition, he has directly advised the audience by saying: Do what you were good at, to achieve success.

Judith Calzada Duaigües has a degree in Periodismo y Comunicación Corporativa por Blanquerna-URL (2014), then she specialized in international marketing and business administration. Currently, she combines her work as Director of International Business Development at GdC Beauty Group with her teaching task in the Global Communication Management degree at Blanquerna-URL.